PSM was established to provide strategic guidance in the development of firm strategic plans, marketing plans, and new practice group office or market sector initiatives.  We also offer experienced leadership for the implementation of marketing and business development initiatives, such as: 

Pricing and Fees

PSM offers a variety of contracting options, such as flat fee, hourly or retainer basis.  Each project is evaluated on complexity, schedule and required skills.  We work together with our clients to determine the best contracting option for them and price accordingly.  Contact Tricia Williamson, CPSM, at 512-497-3684 or tricia@psmstrategies.com for more information.

Business Development

Whether being handled by billable professionals (the "seller doer" model) or by dedicated sales staff, some firms miss opportunities to be strategic and purposeful in their business development pursuits.  As competition grows stronger and demands of billable professionals increase, it is imperative that firms are being efficient and effective with their business development resources.  PSM can help you elevate your business development efforts to ensure you're getting the best return out of your resources.  We offer:


  • Strategic Pursuit Planning
  • "Seller Doer" Business Development Training​
  • Client Interviews
  • Target List/Capture Plan Development
  • RFQ, RFI, SOQ Responses (go/no go discussions, strategic partnerships, context/pitch development)
  • Interview Preparation
  • Proposal Debriefs​

Marketing Support

PSM is unique in that our team members have significant experience in both public and private projects. Additionally, we have worked with municipalities, development companies and consultants.  Our projects range from small, technical writing assignments to a $1.3 billion public infrastructure pursuit.  This range of experience - and understanding from both the owner and consultant side - is an added advantage when working on marketing initiatives such as:  

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  • Marketing Plans
  • Marketing Budgets
  • RFQ, RFI, SOQ Responses​ (InDesign submission)
  • Brochures
  • Flyers, Mailers/Emailers
  • Project Summary Sheets 
  • Resumes
  • Websites
  • Conferences or Tradeshows
  • ​Event Planning