Contact Information
Tricia Williamson (formerly Knapik), CPSM, is a 20-year veteran of professional services marketing for both the public and private sectors. Tricia has served as a strategist and business development consultant for the launch of new practice areas/market sectors; strategic pursuits ranging from smaller retail sites to $1.3 Billion infrastructure projects; marketing collateral development; and business development training and support. She is a solid technical writer and an excellent proofreader who has developed a skill in taking "technical" jargon and creating succinct, powerful language. Additionally, she has been involved in the planning and direction for community initiatives and client entertainment events ranging from small client dinners to large conferences with thousands in attendance.
Team members include industry experts, graphic design specialists and proposal coordinators - all with prior experience in the A/E/C industry. Having a team of consultants available enables PSM to choose the correct skill set for each project.
Tricia Williamson, CPSM
Owner
Additional Team Members
512.497.3684
History
PSM Strategies (PSM) was launched in 2010 during a time when many firms had downsized or completely eliminated their marketing staff. We were able to offer experienced professional services marketing through numerous contracting options, such as per project flat fee, hourly or retainer basis, which enabled clients to choose the best option for them and remove the financial worry of full-time employment.
Clients
PSM has worked with architects, general contractors, engineers, municipalities and real estate development companies. Projects have ranged from one-time assistance to ongoing consultation. We maintain exclusive partnership with our clients, meaning we will not be representing you and your competitors!
Leadership
She received her B.S. in Business Administration from Louisiana State University. A Finance major with a minor in Marketing, she brings a unique combination of analytical, process-oriented skills with creative, outside-the-box thinking. She has worked across numerous industries throughout her career as an in-house marketing professional, including:
- Architecture, Engineering and Construction (A/E/C): Doucet & Associates, Bury+Partners, HS&A Project Management, Land Design Partners, Saenz+Bury
- Legal: Winstead PC, Fulbright & Jaworski, Gardere
- HR Consulting: Watson Wyatt Worldwide
- Financial: The EDSA Group
She serves as Past-President of the Austin Chapter of the Society for Marketing Professional Services and is a Certified Professional Services Marketer. She has been involved with numerous community organizations such as American Cancer Society, Animal Trustees of Austin, Young Women’s Alliance and Town Lake Animal Center.